Winning

Insert Coin Clothing


Based in London, Insert Coin Clothing started in 2010, in their own words: 

"when a group of avid gamers, hardcore designers, eagle-eyed fashionistas and seasoned writers realised that gaming fashion left a lot to be desired."

This statement alone gives me great pleasure in emailing them for placement or for a business contact. They really speak out to alot of gamers who - like me - like the geek chic culture associated with the gaming industry and who have their childhood rooted into the best  8/16/32 Bit console available to play.

From evil supercorporations to high tech weaponry, the digital worlds gamers are involved with have some of the most memorable names and places ever conceived, be it the Umbrella Corporation or the A R C H I M E D E S II weapon this company are aiming high to be one of the uk's leading clothing designers.

Instead of the commonplace character slapped onto a shirt with a comical comment to the game they are from, most of the designs incorporate the references made in games onto their designs or simply using the logo from the games to create a design.

Their site is impressive; professional looking with good looking models, a variety of designs and an easy way to join up and keep a part of the community they offer.

One small snag however, their range is bitterly disappointing. 

Considering I saw this as a full page advert in OXM and there is nowhere nearly enough designs as I had expected from such a company, which gives me all the more reason to sell some of my designs to them or get into contact to give them more incentive to create some more high end versatile products that would give their community a boost as well as broaden the demographic they are so desperate to sell to.

Split Reason

Is the only real site that shows incredible potential, using the same method for designs as Threadless do, they hammer away at the fact almost all the stuff on site is made my users, not just designers. A website dedicated to all that is nerd: gaming, sci-fi, comic books, 20 sided dice and about 100 bit art games. 
They regularly hold design competitions, sweepstakes and freebie holdings, as well as offering a host for their huge online community. The company was founded on like minded people who have a penchant for anything with geeks or gamers who cater for the sub culture of the digital age extremely well.
I have no real qualms with this company at all, their website is sleek, easy to use and full of great designs the viewing options accessible and quick to use.
A real must use for the experienced gamer.